Realtor · Listing agentNaples, FL metro
38 qualified sellers and 12 listing appointments for a Naples realtor
A listing agent in Naples wanted a steady flow of homeowners ready to list, qualified before anyone on her team picked up the phone. AI-driven SMS outreach did the cold work, the qualifying and the booking.
Guy walks through the account: pipeline, conversations, calendar and reporting.
260
homeowners interested
38
qualified sellers
15% of interested
12
listing appointments booked
32% of qualified
≤1 min
AI reply time
The goal
Book listing appointments with motivated sellers in the Naples metro, qualified by the AI on four pillars — motivation, timeline, price expectation and whether they already work with an agent — then hand them to the agent.
Seller lists we targeted
55+ / downsizersLong-term ownersDivorceTired landlordsAbsentee ownersExpired listings
Target criteria
- MarketNaples metro — Collier, Lee & Charlotte counties
- PropertySingle family, $300K to $5M+ (later raised to $1M+)
- Lead typeHomeowners looking to list their home
- Commission6% standard (3/3), flexible options available
How the campaign ran
- 01Cold outreach
- 02Reply handling
- 03Qualification
- 04Appointment booked
- 05Handoff to agent
What made the leads real
- Every qualified lead is a full back-and-forth SMS thread — 5 to 30 messages — not a form fill.
- 100% of qualified sellers answered all four qualifiers: motivation, timeline, price, agent status.
- 40% wanted to sell within 90 days. Roughly $30M of stated listing value sat in the pipeline.
- Leads were sorted into three tiers — high priority, medium and follow-up — so the agent knew who to call first.
- Missed appointments were rebooked by the AI automatically.