Leads4Deals
Real accounts, real conversations

Case Studies

What a Leads4Deals campaign looks like from the inside — the criteria, the funnel, and the pipeline the client actually works from.

Wholesaler · Cash buyerCentral Florida · I-4 corridor

260 qualified sellers and 102 strategy calls for a Central Florida wholesaler

A cash wholesaler working Tampa, Orlando and the I-4 corridor between them wanted a steady stream of motivated sellers on a 15-minute strategy call with his acquisition team, qualified before anyone picked up the phone. AI-driven SMS outreach did the cold work, the qualifying and the booking — at scale, over about four months.

Guy walks through the account: pipeline, conversations, calendar and reporting.
898
sellers interested
over about four months
260
qualified sellers
29% of interested
102
strategy calls booked by the AI
39% of qualified
<30 days
most common timeline
among sellers who gave one

The goal

Put motivated sellers on a 15-minute strategy call with the acquisition team, qualified by the AI on four pillars — property condition, reason for selling, timeline and price expectation — so every call is a live offer conversation.

Seller lists we targeted

Probate / inheritedDivorceHigh equityLong-term ownersTired landlordsAbsentee ownersPre-foreclosureTax delinquentVacantExpired listings

Target criteria

  • Market
    Hillsborough, Pasco, Orange, Osceola and Polk counties — Tampa to Orlando along I-4
  • Property
    Single family, multi-family 2–4 and 5+ · under $600K, below the area median
  • Equity
    High equity — enough room to buy at a real discount for cash
  • Exit strategies
    Cash, novation and creative finance

How the campaign ran

  1. 01
    Cold outreach
  2. 02
    Reply handling
  3. 03
    Qualification
  4. 04
    Strategy call booked
  5. 05
    Handoff to acquisitions

What made the leads real

  • Almost 900 sellers raised their hand. Only 29% passed qualification — the other 70% were never sent and never paid for.
  • 39% of qualified sellers picked a date and time with the AI themselves: 102 calls, with up to six or seven on the busiest days.
  • Targeting stayed under the area median, so properties are easier to buy at a discount and easier to dispose of.
  • The pipeline included an inheritance split between several siblings, a rebuild the owner couldn't finish, a seller openly in foreclosure, and one whose last buyer walked three days before closing.
  • Most sellers who gave a timeline said under 30 days. Very few pushed out to six to twelve months.
  • The AI sorted every lead into three groups — offer now, work it, and nurture — and tagged each by exit strategy: cash, novation or creative finance.
Investor + Realtor · Cash, novation, creative, listingDenver / Boulder metro

74 qualified off-market sellers and 34 booked calls for a Denver investor-realtor

A Denver-metro cash buyer who is also a RE/MAX agent wanted one outreach engine feeding two businesses: off-market sellers for acquisitions, listing appointments for the brokerage. AI-driven SMS did the cold outreach, qualified every seller on four pillars, and routed each one to the right track.

Guy walks through the account: pipeline, conversations, calendar and reporting.
255
homeowners interested
74
qualified sellers
29% of interested · all four pillars answered
34
calls booked
45% of qualified
≤1 min
AI reply time

The goal

Put motivated sellers on a 15-minute call — qualified by AI on property condition, reason for selling, timeline and price — and route each one to the right business: a direct cash offer, a novation, creative finance, or a listing under RE/MAX. No seller situation he can't serve.

Seller lists we targeted

Pre-foreclosureVacantTired landlordsDivorceProbate / inheritanceRelocatingDownsizingLong-term ownersExpired listings

Target criteria

  • Market
    Boulder, Denver, Jefferson & Arapahoe counties
  • Property
    Single family, condo, townhome, 2–4 and 5+ unit · $300K to $5M+
  • Equity
    High, low, none or negative — cash, novation, listing or creative depending on the seller
  • Strategies
    Cash discount → novation → listing → creative finance, in that order of preference

How the campaign ran

  1. 01
    Cold outreach
  2. 02
    Reply handling
  3. 03
    Qualification
  4. 04
    Strategy call booked
  5. 05
    Investor or realtor track

What made the leads real

  • Every qualified lead is a full SMS thread with the seller's own words on condition, motivation, timeline and price.
  • 45% of qualified sellers booked a calendar slot — up to five calls on a single day at peak.
  • Most of the housing stock was built before 1999, a third before 1950 — renovation upside on almost every property.
  • Of sellers who gave a timeline, the majority wanted to sell within 30 days.
  • Leads sorted into Offer now / Work the numbers / Nurture, and by strategy fit: cash, novation, creative or listing.
  • Real motivations surfaced by the AI: needs funds, tired of managing, relocating, divorce, inheritance, retirement.
Wholesaler · Cash buyerSouthwest Florida

70 qualified sellers and 29 strategy calls for a Southwest Florida wholesaler

A wholesaler and cash buyer in Southwest Florida wanted motivated sellers on a 15-minute strategy call with his acquisition team, qualified before anyone picked up the phone. AI-driven SMS outreach did the cold work, the qualifying and the booking.

Guy walks through the account: pipeline, conversations, calendar and reporting.
255
sellers interested
70
qualified sellers
27% of interested
29
strategy calls booked
19 by the AI, 10 by the acquisition team
23
cash-offer fits
the rest lean novation or creative finance

The goal

Put motivated sellers on a 15-minute strategy call with the acquisition team, qualified by the AI on four pillars — property condition, reason for selling, timeline and price expectation — so every call is a live offer conversation.

Seller lists we targeted

Absentee ownersProbate / inheritedDivorceHigh equityLow / negative equityLong-term ownersDownsizersTired landlordsExpired listingsVacantPre-foreclosure

Target criteria

  • Market
    Charlotte County (Port Charlotte · Punta Gorda) and Palm Beach County
  • Property
    Single family, multi-family, mobile homes and vacant lots · ARV up to $600K
  • Equity
    High, low and negative — low equity feeds novation and creative finance
  • Exit strategies
    Cash, novation and creative finance

How the campaign ran

  1. 01
    Cold outreach
  2. 02
    Reply handling
  3. 03
    Qualification
  4. 04
    Strategy call booked
  5. 05
    Handoff to acquisitions

What made the leads real

  • Every qualified lead is a full back-and-forth SMS thread — 5 to 40 messages — not a form fill.
  • Only about 1 in 4 interested sellers qualified. The ones that didn't were never sent.
  • The AI sorted every lead into three groups — offer now (29), work the numbers, and nurture — so the team knew who to call first.
  • Each lead was tagged by exit strategy: 23 fit a cash offer, the rest lean novation or creative finance.
  • Most sellers who gave a timeline said under 30 days. Only three were longer than three months.
  • 19 of the 29 calls were booked by the AI straight into the calendar. The acquisition team booked 10 more.
Wholesaler · FlipperWest Central Wisconsin

56 qualified sellers and 28 strategy calls for a Wisconsin wholesaler

A wholesaler and flipper in West Central Wisconsin — buying to fix when the margin is there, wholesaling when it isn't — wanted motivated sellers on a 15-minute strategy call with his acquisition team, qualified before anyone picked up the phone. AI-driven SMS outreach did the cold work, the qualifying and the booking.

Guy walks through the account: pipeline, conversations, calendar and reporting.
352
sellers interested
in just a few weeks
56
qualified sellers
16% of interested
28
strategy calls booked by the AI
50% of qualified
<30 days
most common timeline
among sellers who gave one

The goal

Put motivated sellers on a 15-minute strategy call with the acquisition team, qualified by the AI on four pillars — property condition, reason for selling, timeline and price expectation — so every call is a live offer conversation.

Seller lists we targeted

Absentee ownersProbate / inheritedDivorceHigh equityLong-term owners (15+ yrs)Senior owners / downsizersEmpty nestersTired landlordsExpired listingsPre-foreclosureTax delinquentVacant

Target criteria

  • Market
    Eau Claire, Chippewa, Dunn, St. Croix and Marathon counties
  • Property
    Single family, multi-family 2–4 and 5+ · ARV under $1M
  • Equity
    30%+ for cash, flips and rentals — creative terms when the numbers don't work
  • Exit strategies
    Wholesale, flips, rentals, novation, seller finance and subject-to

How the campaign ran

  1. 01
    Cold outreach
  2. 02
    Reply handling
  3. 03
    Qualification
  4. 04
    Strategy call booked
  5. 05
    Handoff to acquisitions

What made the leads real

  • Only 16% of interested sellers qualified. The other 84% were never sent — and never paid for.
  • Half of the qualified sellers picked a date and time with the AI themselves. The rest went to the team as qualified leads to call.
  • The 28 calls were spread evenly across eight weeks of the calendar — one or two a week, each tagged with the seller's reason.
  • Most of the homes were built before 1950, almost none after 1999 — old stock chosen on purpose to surface fixer-uppers.
  • The pipeline included a landlord abandoning a half-finished remodel, a seller who can no longer afford the house, and an owner caring for parents with dementia.
  • The AI sorted every lead into three groups — offer now, work it, and nurture — and tagged each by exit strategy: cash, novation or creative finance.
Wholesaler · InvestorConnecticut · Ohio · New Jersey

57 qualified sellers and 21 strategy calls for a multi-state wholesaler

A wholesaler and investor running three markets in three states at once — wholesaling, flips, rentals, novation and creative finance — wanted motivated sellers on a 15-minute strategy call with his acquisition team, qualified before anyone picked up the phone. AI-driven SMS outreach did the cold work, the qualifying and the booking.

Guy walks through the account: pipeline, conversations, calendar and reporting.
371
sellers interested
57
qualified sellers
15% of interested
21
strategy calls booked
37% of qualified, straight into the calendar
3
markets in one campaign
three states, run at the same time

The goal

Put motivated sellers on a 15-minute strategy call with the acquisition team, qualified by the AI on four pillars — property condition, reason for selling, timeline and price expectation — so every call is a live offer conversation.

Seller lists we targeted

DivorceProbate / inheritedTired landlordsAbsentee ownersLong-term owners (15+ yrs)Downsizers / empty nestersSenior owners (55+)Pre-foreclosureTax delinquentVacantExpired / withdrawn listings

Target criteria

  • Market
    New Haven County, CT · Summit County, OH (Akron) · Camden County, NJ
  • Property
    Single family, multi-family 2–4 and 5+ · ARV under $1M
  • Equity
    30%+ for cash, flips and rentals — creative terms when the numbers don't work
  • Exit strategies
    Wholesale, flips, rentals, novation and creative finance

How the campaign ran

  1. 01
    Cold outreach
  2. 02
    Reply handling
  3. 03
    Qualification
  4. 04
    Strategy call booked
  5. 05
    Handoff to acquisitions

What made the leads real

  • One campaign, three metros in three states. Lists were built county by county, down to the cities to include and the areas to leave out.
  • Only 15% of interested sellers passed qualification. The other 85% were never sent.
  • 37% of qualified sellers picked a date and time themselves. The rest went to the team as qualified leads to call.
  • The 21 calls landed across five weeks of the calendar, each one tagged with the seller's reason: relocating, tired landlord, needs funds, estate sale, downsizing.
  • The AI sorted every lead into three groups — offer now, work it, and nurture — and tagged each by exit strategy: cash, novation or creative finance.
  • Most sellers who gave a timeline said under 30 days, and most of the homes were built before 1980. The pipeline included a flip abandoned 80% through the remodel and an inherited rental owned from out of state.
Wholesaler · Investor · FlipperColorado Front Range

32 qualified sellers and 9 strategy calls for a Colorado wholesaler

A Colorado wholesaler who also buys and flips wanted motivated sellers on a 15-minute strategy call with his acquisition team, qualified before anyone picked up the phone. AI-driven SMS outreach did the cold work, the qualifying and the booking.

Guy walks through the account: pipeline, conversations, calendar and reporting.
194
sellers interested
32
qualified sellers
16% of interested
9
strategy calls booked by the AI
straight into the calendar
<30 days
most common timeline
among sellers who gave one

The goal

Put motivated sellers on a 15-minute strategy call with the acquisition team, qualified by the AI on four pillars — property condition, reason for selling, timeline and price expectation — so every call is a live offer conversation.

Seller lists we targeted

DivorceTired landlordsInherited / probateAbsentee ownersHigh equityLow / negative equityLong-term owners (15+ yrs)Expired listingsVacantPre-foreclosure

Target criteria

  • Market
    El Paso (Colorado Springs), Denver and Pueblo counties
  • Property
    Single family, condo, townhouse, 2–4 units and 5+ · ARV up to $600K
  • Equity
    High, low and negative — low equity feeds novation and creative finance
  • Exit strategies
    Cash, novation and creative finance

How the campaign ran

  1. 01
    Cold outreach
  2. 02
    Reply handling
  3. 03
    Qualification
  4. 04
    Strategy call booked
  5. 05
    Handoff to acquisitions

What made the leads real

  • Only 16% of interested sellers qualified. The other 84% were never sent — the client only talks to the top slice.
  • Every record texted carries a motivation layer on top of geo and property type. No motivation behind it, no text.
  • 9 of the 32 picked a date and time with the AI. The rest went to the team as qualified leads to call.
  • The AI sorted every lead into three groups — offer now, work it, and nurture — and tagged each by exit strategy: cash, novation or creative finance.
  • Most sellers who gave a timeline said under 30 days. Most of the homes were built between 1950 and 1979.
  • The pipeline included a vandalized vacant house with a pending eviction, a divorce heading into foreclosure, and a home with vehicle-impact and asbestos damage.
Realtor · Listing agentNaples, FL metro

38 qualified sellers and 12 listing appointments for a Naples realtor

A listing agent in Naples wanted a steady flow of homeowners ready to list, qualified before anyone on her team picked up the phone. AI-driven SMS outreach did the cold work, the qualifying and the booking.

Guy walks through the account: pipeline, conversations, calendar and reporting.
260
homeowners interested
38
qualified sellers
15% of interested
12
listing appointments booked
32% of qualified
≤1 min
AI reply time

The goal

Book listing appointments with motivated sellers in the Naples metro, qualified by the AI on four pillars — motivation, timeline, price expectation and whether they already work with an agent — then hand them to the agent.

Seller lists we targeted

55+ / downsizersLong-term ownersDivorceTired landlordsAbsentee ownersExpired listings

Target criteria

  • Market
    Naples metro — Collier, Lee & Charlotte counties
  • Property
    Single family, $300K to $5M+ (later raised to $1M+)
  • Lead type
    Homeowners looking to list their home
  • Commission
    6% standard (3/3), flexible options available

How the campaign ran

  1. 01
    Cold outreach
  2. 02
    Reply handling
  3. 03
    Qualification
  4. 04
    Appointment booked
  5. 05
    Handoff to agent

What made the leads real

  • Every qualified lead is a full back-and-forth SMS thread — 5 to 30 messages — not a form fill.
  • 100% of qualified sellers answered all four qualifiers: motivation, timeline, price, agent status.
  • 40% wanted to sell within 90 days. Roughly $30M of stated listing value sat in the pipeline.
  • Leads were sorted into three tiers — high priority, medium and follow-up — so the agent knew who to call first.
  • Missed appointments were rebooked by the AI automatically.

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